Handcrafted in Carmarthenshire: Ashes Jewellery as a gentle alternative to big national brands.

Published on 6 December 2025 at 11:55

A Local, Handcrafted Alternative to Big National Brands

Many families first encounter memorial jewellery through the big national brand often recommended by funeral directors. Their catalogue is wide, their advertising strong, and their name familiar. But when grief is tender, choosing a keepsake isn’t about picking from a list — it’s about finding something personal, affordable, and made with care.

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💍 Why Families Look Beyond the Big Brands

National brands offer standardised designs and higher pricing. Their jewellery is well‑known, but often mass‑produced and handled through postal services. For some families, that feels distant at a time when closeness matters most.

Here in Carmarthenshire, I offer something different. Each piece is handcrafted, rooted in place, and created with emotional clarity. Families don’t have to send precious items away — they can visit my studio if that feels more comfortable. Pricing is gentle and accessible, because remembrance should never feel out of reach.

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🌿 What Makes My Keepsakes Different

• Personal service: I meet families face‑to‑face, offering reassurance and guidance.
• Local identity: Every piece is crafted in Carmarthenshire, carrying the spirit of Wales within it.
• Unique offerings: From breastmilk keepsakes to flower preservation jewellery, to symbolic pieces like the Rosalind brooch, I create items that big brands don’t emphasise.
• Emotional resonance: My work is not transactional — it’s about honouring memory and making love visible.

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